Media and entertainment company NBC Universal and Volkswagen have announced a multi-year global marketing alliance.
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Universal will incorporate Volkswagen’s products and brand, in its film, DVD, worldwide theme parks, and other entertainment properties and Volkswagen will support numerous media and entertainment related properties of NBC Universal through international marketing and promotional efforts. Both companies plan to develop mutual marketing programmes.
“This will represent one of the largest and most comprehensive alliances in the entertainment industry and prepares the ground for new ways of reaching consumers on a global scale,” said Volkswagen CEO Bernd Pischetsrieder.
“Product placement and the movie industry are a growing factor in car promotion and Universal Studios is the most consistently successful movie studio in recent history. With their theme parks and their huge television section with NBC and other attractive TV stations, NBC Universal offers a highly attractive platform to promote our products and brand, which no other studio can offer.”
The initial focus will be on the US and European markets.
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