Nissan Americas has named Atsuhiko Hayakawa, currently vice president and general manager of Nissan’s manufacturing operations in Yokohama, Japan, vice president, manufacturing operations, Nissan Brazil, from 1 January.
In his new role, Hayakawa will oversee the new production facility Nissan will build in Resende, in the Brazilian state of Rio de Janeiro, which was announced last month.
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“Hayakawa’s Nissan career has perfectly prepared him to launch our Resende plant,” said a Nissan statement. “In his current role at our production site in Yokohama, he has led his team to benchmark-level quality, cost and time performance. As we continue to strengthen Nissan’s presence in Brazil, we expect to benefit significantly from Hayakawa’s manufacturing expertise and strong management skills.”
Hayakawa joined Nissan in 1982 and has since held positions of increasing responsibility in engine and production engineering, and production management, including an assignment at Nissan Mexicana from 1994 through 1997. From 2004 to 2006, he was a powertrain programme director with responsibility for V6/V8 engines.
The Resende facility, scheduled to begin production in the first half of 2014, will have capacity for 200,000 units annually of V platform products and will directly create up to 2,000 jobs.
The new plant is parts of Nissan’s growth strategy for fast-growing BRIC (Brazil, Russia, India and China) markets and supplements the automaker’s current capacity in the state of Parana. That existing facility will continue to produce Livina and Frontier models.
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By GlobalDataNissan plans to become the leading Asian automotive brand in Brazil – the world’s fourth largest auto market by volume – and attain at least 5% market share there by 2016.
