The much rumoured unveil of a new Audi TT proved to be just that although there was a ripple of anticipation when the boss of the brand’s Japanese business announced two world launches.
One, the gathered press corps was certain of, the previously announced A1 Sportback five-door. The second, not the TT but a concept model called the Samurai Blue.
Go deeper with GlobalData
Again based on the A1 but aimed strictly at the Japanese market, this is a concept that celebrates the world championship success of the country’s ladies football team and may appear some time as a limited edition model.
The A1 is a very important model for Audi in Japan. Chief Rupert Stadler said it accounts for a high proportion of the carmaker’s expected 20,000 sales in the country this year.
He said: “In fact, 25% of our sales are A1 but we have had a major product offensive in Japan this year with the introduction of the A6, A7 Sportback and A8 and we have seen an increase in sales of around 20% this year.
“We have ambitious plans for sales here and we are looking to double volume to 40,000 a year by 2015.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
