Suppliers will need to develop new hardware and software capabilities if they want to participate in the emergent autonomous car market, according to a new report from just-auto set to be published next month.

The report’s author Professor Peter Wells, Director at the Centre for Automotive Industry Research at Cardiff Business School, Cardiff University, argues that new entrants such as Google and Apple will pose a credible threat to established auto maker. He also expects that the key issue not be technology but rather how autonomous cars will be integrated into society.

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Speaking about the report, Autonomous Vehicles – Divergent Futures, just-auto editor Dave Leggett said: “These are exciting times in the automotive business.Over the next ten years vehicle manufacturers and suppliers alike will have to consider the changes that are coming and adapt.

“Those companies who fail to adapt to the rapidly changing technological and business landscapes will eventually disappear,” Leggett added.

Professor Wells outlines three potential visions for the future of the car in the report; cocoon car; commodity car; and eternal car, and he details the implications of each vision for OEMs and automotive suppliers.

The report also covers the possible impact of urbanisation on autonomous vehicle takeup, and examples of collaboration between automotive and technology companies.

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The report will be available from just-auto in mid-October. However, people who take out an annual subscription to just-auto before 30 September, at a 35% discount on standard pricing, will receive a free copy of the full report well in advance of its publication. To take advantage of this offer click here.