Ford says that its customers in Europe are happy with the rollout of advanced technologies in cars that assist the driver and improve safety.
A third of Ford's cars sold in Europe in the past year were equipped with parking systems that help drivers find and steer into parking spaces – rising to almost 3 in 4 cars in Switzerland. Compared with the previous year, nearly twice as many cars were equipped with automatic braking tech; that rises to nearly 3 in 5 cars in Sweden.
Go deeper with GlobalData
And more than half of all Fords in Europe were fitted with cruise control systems, while three quarters of Ford cars sold in Europe were sold with voice-control systems that can be used to make calls, play music, find restaurants, and set navigation.
Those are among the findings from Ford Car Buying Trends 2015, a study of new car buying habits in 22 countries across Europe, highlighting regional trends and national differences.
“While manufacturers including Ford are working toward autonomous vehicles, our customers are already embracing many of the smart technologies that make driving and parking easier and safer,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We are seeing increasing demand for features that relieve the stresses of driving, and make it more enjoyable – for example, people have very quickly become accustomed to systems that help them to find a suitable parking space and reverse into it.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
