Subaru has outlined its long-term electrification aims at a press briefing in Japan, including making all vehicles sold electrified (electric vehicles and also hybrids) by 2035.

In June of last year Toyota and Subaru announced that they are to jointly develop a platform for battery electric vehicles (BEVs) and to jointly develop a BEV SUV model, both of which will employ Subaru's AWD technologies and Toyota's vehicle electrification technologies.

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With the automotive industry entering a new era of mobility, Subaru nevertheless says it will further evolve its core technologies of horizontally-opposed "Boxer" engines, all-wheel-drive (AWD) technologies, superior driving performance and safety, EyeSight driver assist system and environmental technologies.

Subaru President Tomomi Nakamura said: "Even in this once-in-a-century period of profound transformation, Subaru's strong commitment and dedication towards car-manufacturing that we have cultivated throughout our history remain unchanged. With the aim of making Subaru different from other brands, we will further hone the distinctive qualities that make a Subaru a Subaru, maintaining the unique attributes our customers have come to expect. At the same time, as we work to fulfill our social responsibilities, including the protection of the global environment, we will leverage Subaru's unique character and technological innovation to contribute to the creation of a carbon-free society."

At the briefing, Subaru announced the following long-term goals toward achieving a carbon-free society:

  • By 2050: Reduce average well-to-wheel CO2 emissions from new vehicles (in operation) sold worldwide by 90% or more compared to 2010 levels.
  • By 2030: Make at least 40% of Subaru global sales electric vehicles (EVs) or hybrid electric vehicles (HEVs).
  • By the first half of the 2030s: Apply electrification technologies to all Subaru vehicles sold worldwide.

Aside from the CO2 emissions reduction goals, Subaru also said it is advancing its environmental initiatives in the aim of reducing direct CO2 emissions from Subaru Group factories, offices, etc. to 30% below FYE2017 levels (based on total amount) by FYE2031.

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Subaru said it is advancing toward its goals to address climate change and protect the global environment through its overall business activities from development, purchasing, and manufacturing to logistics, sales, use, and recycling.