Audi India has reported an increase in sales, with 5,816 units retailed in the calendar year 2024.
The German luxury car manufacturer has seen considerable growth, particularly in its pre-owned car business, Audi Approved: plus, which registered a 32% increase in sales compared to the previous year.
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Audi India head Balbir Singh Dhillon said: “The first half of 2024 brought supply-related challenges for Audi India, yet the continued demand for our products reflects the enduring trust our customers place in the brand.
“With improved supplies in second half of 2024 our volumes improved by 36% in quarter four compared to quarter three of 2024.
“This year also marked a major milestone of 100,000 cars sold in India. With the introduction of the new Audi Q8 and new Audi Q7, along with a robust portfolio, we are finishing the year strongly in quarter four and anticipate sales to grow hereon. We remain optimistic about the long-term potential of the Indian luxury car market and are committed to delivering exceptional experiences to our customers.”
The brand opened a luxury used car showroom in the Northeast region in Guwahati, followed by a new facility in Mangalore.
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By GlobalDataWith 26 locations in major Indian hubs, the brand plans to expand its network to meet the “growing” demand for pre-owned luxury cars.
Celebrating the milestone of 100,000 Audi cars on Indian roads, the brand launched a ‘100 Days of Celebration’ campaign, offering exclusive benefits to both new and existing customers.
This celebration coincided with the introduction of new models, the Audi Q8 and Audi Q7.
Audi India’s diverse product portfolio includes a range of luxury vehicles such as the Audi A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS Q8, Q8 e-tron, Q8 e-tron Sportback, e-tron GT, and RS e-tron GT.
