German luxury carmaker Audi has halted the distribution of its vehicles at US ports following the implementation of a 25% tariff by the US government.

The suspension affects cars that arrived in the US after 2 April.

Audi has also paused deliveries to dealerships of cars affected by the new US tariffs, as reported by a German newspaper Handelsblatt.

A company spokesperson revealed that approximately 37,000 vehicles in US inventory remain unaffected, and are expected to meet demand for about two months.

The European Automobile Manufacturers’ Association (ACEA) has urged for a reversal of the tariff decision.

ACEA director general Sigrid de Vries said: “The ongoing volatility of global markets is only increasing trade barriers and costs for businesses. Tariffs do nothing but raise prices for consumers across Europe, the United States, and the wider world.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Volkswagen, Audi’s parent company, is considering passing on the import fees to consumers by increasing vehicle sticker prices in the US.

In the fiscal year 2024, the Audi Group reported sales of around 1.7 million vehicles compared to the previous year’s total of 1.91 million units.

Also, Audi brand models delivery fell by 11.8% to 1,671,218 units, including 164,480 fully electric cars.

Jaguar Land Rover (JLR), the British automotive company, is also stopping deliveries to the US as a result of the tariffs.

JLR described the shipment halt as a “short-term action” set to commence in April.

Jaguar Land Rover spokesperson told CNBC via email: “As we work to address the new trading terms with our business partners, we are enacting our planned short-term actions including a shipment pause in April, as we develop our mid- to longer-term plans.”

Navigate the shifting tariff landscape with real-time data and market-leading analysis.

Request a free demo for GlobalData’s Strategic Intelligence here.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now