Changan Automobile has announced plans to enter the European market.
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Initially launching with the all-electric SUV Changan Deepal 507 in Q4 of 2024, it says a hybrid and plug-in hybrid will follow as the car manufacturer looks to establish a presence in all major European markets by 2028.
By end of 2024, Changan aims to enter Norway, Denmark, Germany, and the Netherlands, with subsidiaries active in Germany and the Netherlands as of September. Early 2025 will see expansion into Switzerland, Sweden, and Finland, with the UK market launching in July 2025.
Market entries in Spain and Italy are planned to follow in 2026. This phased expansion aligns with Changan’s goal of establishing a presence in all major European markets by 2028.
The Deepal 507 was designed in the company’s Italian design centre. Changan says the model caters for the needs of the European market.
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By GlobalDataChangan says it is recruiting and working with local dealer partners to establish sales and aftersales networks.
In 2023, Changan achieved global sales of over 2.55 million units and was active in more than 63 countries, it says.
“Europe represents a key milestone in Changan’s global expansion strategy,” said Leevon Tian, Deputy General Manager of Changan Automobile Europe Holding BV.
“Our entry into this market is driven by our commitment to providing innovative, intelligent, and sustainable mobility solutions tailored to the evolving needs of European consumers. With our extensive experience in electric mobility and a strong focus on quality and customer satisfaction, we are well-positioned to contribute meaningfully to the future of mobility in Europe. We look forward to working with local partners to meet customer needs and expectations.”
