PSA Peugeot Citroën sold 3,375,000 vehicles worldwide in 2004, a 2.7% increase from the 3,286,100 sold in 2003. The group said the result was shaped by stable demand in France and an increase in promotional rebates across Europe.
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PSA Peugeot Citroën ended the year with 5.6% of the world market.
The new 407 model met ambitious sales targets in its first year, selling 151,000 units.
Supported by the introduction of a coupe-cabriolet version in September 2003 and a four-door sedan version in China in August 2004, unit sales of the Peugeot 307 rose 4% to 581,000 in a segment that saw the launch of a large number of competing models.
Sales of Citroën compact models continued to increase in 2004, rising 4.7% over the previous year, though sales of the C3 and C3 Pluriel were down slightly at 363,000 units. This decline was offset by 155,000 sales of the C2.
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By GlobalDataPSA Peugeot Citroën recorded 2,412,000 passenger car and light commercial vehicle registrations in Western Europe in 2004. This represented a decline of 1.9% in a market that expanded by 2.9%. As a result, the group’s market share in the 17-country region fell to 14.7% from 15.4% in 2003.
The groups said the decline in sales was a result of model changeovers and “a commitment to prioritising margins over volumes in a challenging marketplace”.
In France, passenger car and light commercial vehicle registrations totaled 772,079, for a market-leading share of 31.9% though overall Group registrations were down 2.7%.
In Spain, the Group maintained its leadership position in passenger cars and light commercial vehicles with a market share of 21.4%. Citroën, which ranks second in passenger cars and first in light commercial vehicles, recorded 209,000 registrations, an increase of 5% in a market up 10.3%. Peugeot gained 5.9% with 187,000 registrations during the year.
In the United Kingdom, PSA Peugeot Citroën held 10.8% of the passenger car and light commercial vehicles market, its third largest in volume. As in the previous year, the Group decided to reduce its presence in the least-profitable market segments. Sales declined 9% in 2004.
In Germany, where carmakers offered a large number of promotions during the year, PSA Peugeot Citroën’s market share stood at 5.6% (compared with 5.9% in 2003 and 5.4% in 2002) with 194,000 units sold.
In Italy, PSA Peugeot Citroën registrations increased for the third year in a row, rising 2.3% to 271,000 units and resulting in an 11% market share. The increase was largely due to a 12.2% gain at Citroën, led by sales of the C3 and the C2.
Outside Western Europe, unit sales rose by 16.3% to 951,000, of which 698,000 were Peugeots and 253,000 Citroëns. This represented 28.2% of total Group sales, versus 24.9% in 2003 and 21.7% in 2002.
In Latin America, PSA Peugeot Citroën unit sales rose by a sharp 31% to 143,000 in a resurgent automobile market. In Brazil, sales were up 12.5%, resulting in a market share of 4.3%. In the revitalised Argentine market, Group sales practically doubled to 33,000 units, representing a 12.2% share.
In Central and Eastern Europe, sales totaled 220,000 units, a 1% gain following 2003’s 28% rise. In the six main Central European countries (Poland, Hungary, Czech Republic, Slovenia, Croatia and Slovakia) plus Turkey, the Group’s market share stood at 10.2% on unit sales of 166,000.
PSA Peugeot Citroën sales in China, which nearly doubled between 2001 and 2003, declined 13% in 2004 to 90,000 units in a market shaped by price cuts, heightened competition and slower growth. Dongfeng Peugeot Citroën Automobiles (DPCA) sales are expected to return to growth, led by the sustained implementation of a product plan that calls for the launch of a new model every year (with the Peugeot 206 scheduled for late 2005) and the introduction of the Peugeot marque (with last summer’s rollout of the 307 four-door sedan).
In Iran, CKD sales rose sharply from 199,000 units in 2003 to 293,000 in 2004, of which 281,000 for Peugeot.
New model roll-outs scheduled for 2005 include the Peugeot 1007 and 107 and the Citroën C1 by mid-year.
PSA Peugeot Citroën said it is aiming for a moderate increase in sales in 2005 but gave no figures.
