Geely Motor Philippines (GMP), a newly formed subsidiary of Geely Automobile International, has made its official return to the Philippines with new management.
The relaunch event introduced three new models including the Geely EX5, Emgrand, and Coolray, alongside key operational improvements aimed at strengthening customer support and after-sales services.
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Geely Motor Philippines also has established a 4,700m2 parts centre in Cabuyao, Laguna.
The facility is expected to enhance the availability of genuine parts, reducing downtime for vehicle owners and improving overall service efficiency.
The company has also introduced the “GEELY GO” user initiative, designed to integrate sales, after-sales, and brand resources to enhance the ownership experience throughout the vehicle’s lifecycle.
Furthermore, Geely Motor Philippines has outlined its expansion strategy, with plans to introduce one new model per quarter in 2025.
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By GlobalDataGeely Motor Philippines deputy general manager Will Wan said: “Philippines has always been an important market for Geely. By establishing a subsidiary to achieve direct operations, this not only marks the beginning of a new strategic layout for Geely in the Philippine market but also provides us with even stronger momentum for growth.
“Through this strategic enhancement, we can now respond more rapidly to market dynamics while gaining deeper insights into local consumer preferences, ultimately elevating both our operational efficiency and customer experience.”
Geely’s global network currently includes over 900 sales and service outlets in more than 80 countries.
By the end of this year, the brand aims to further extend its reach by adding 250 additional outlets worldwide.
Recently, Renault Group and Geely agreed to extend their partnership into Brazil, with a focus on producing and selling zero and low emission vehicles.
