Holden, which ends local manufacture on 20 October, is to introduce General Motors‘ OnStar service in 2019 and become the regional hub for OnStar in Asia Pacific.
Local media said this effectively revives a service called Holden Assist that was offered almost two decades ago but axed eventually due to limited take-up.
Go deeper with GlobalData
In a statement, Holden said it would be launching OnStar in 2019 initially with the new North American-assembled Equinox SUV and then progressively rolling the technology out across all model lines.
Originally launched in North America in 1996, OnStar offers emergency, security, navigation, connections and vehicle manager services and will be available by subscription offering a range of standard, subscription and a la carte services such as the MyHolden mobile app, Advanced Diagnostics, Automatic Crash Response, Stolen Vehicle Assistance, AtYourService, OnStar Smart Driver and 4G LTE Wi-Fi.
In 2016, OnStar passed 1.5 billion customer interactions and claimed to lead the industry with nearly 6m 4G LTE Wi-Fi equipped vehicles worldwide.
“OnStar will offer Australian customers a proven automatic crash and emergency response feature, the ultimate peace of mind, utilising GPS satellites and enhanced mobile capability to provide greater accuracy of location and greater coverage to get emergency services to customers wherever they need them,” Holden said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIt will also provide unmatched security with ability to protect vehicles by providing alerts should they move away from a defined location, ignition blocking, and remote slow-down of confirmed stolen vehicles.
There will also be real time healthchecks to better tailor maintenance requirements to specific driving conditions and allow customers to use their mobile phone to monitor and track the health and service requirements of their vehicles via the MyHolden app.
For fleet users, a range of services will assist companies to promote a safe workplace when employees are in vehicles as well as full telematics capability.
“While OnStar uses very powerful and advanced technologies to deliver its services in the car and via the web and smart devices, it is simple and easy for the customer to use,” said Peter Keley, Managing Director, OnStar General Motors International.
“OnStar’s human touch is what makes it unique and differentiates it from other telematics services in the market.”
