Hyundai Motor (the Hyundai brand – excludes Kia) has reported a 2% year-over-year decrease in global sales for March 2025, with a total of 365,812 units sold.
Sales outside of South Korea fell 2.6%, with 302,722 units sold, while the South Korean market saw a modest increase of 0.9%, totalling 63,090 units.
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Hyundai said its SUV models and the Genesis luxury brand remained strong in its home market, selling 22,433 and 10,592 units, respectively.
Furthermore, Hyundai Motor’s sales for the year-to-date (YTD) 2025 in South Korea rose 4% year-on-year to 166,360 units.
However, sales outside of South Korea declined 1.6% year-on-year to 833,266 units in 2025 YTD.
Overall, Hyundai Motor’s global sales reached 999,626 units in 2025 YTD, down 0.7% from 1,006,706 units a year ago.
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By GlobalDataIn a press statement, Hyundai Motor said: “Hyundai Motor will respond flexibly and with agility to the changing regional market demands through local production and sales optimisation, while also strengthening its profitability-centred business operations.”
Last month, Hyundai Motor Group unveiled plans to invest $21bn in the US from 2025 to 2028 to expand production capabilities, advance future technologies, and improve energy infrastructure.
This decision aligns with the Trump administration’s protectionist trade policies, which include additional US import tariffs aimed at boosting domestic manufacturing and reducing imports.
As part of its new commitment, the automaker plans to invest $9bn in expanding its US annual production capacity to 1.2 million vehicles across its brands, including Hyundai Motor, Kia, and Genesis.
