Automobili Lamborghini, which is owned by Volkswagen Group’s subsidiary Audi, has reported €3.09bn in revenue in 2024 (Jan-Dec).
The luxury car manufacturer’s revenue in 2024 saw a 16.2% increase compared to the previous year despite the broader automotive market facing challenging conditions.
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The company reached an all-time high in its operating income, which also surged to €835m in 2024, marking a 15.5% increase from 2023. The operating margin remained steady at 27%.
In 2024, Lamborghini achieved another milestone by delivering a “record-breaking” 10,687 cars. Over 3,000 of these units were sold in the Americas, contributing to a solid 5.7% year-on-year growth.
Automobili Lamborghini chairman and CEO Stephan Winkelmann said: “Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand.
“These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation.”
The sustained demand for Lamborghini vehicles has also has a positive impact on employment, with the company adding 1,000 new jobs over the past two years, an increase of 30% in its direct workforce, according to the company.
Lamborghini attributes the growth to its largest ever investment plan, which focuses on product innovation, organisational development, and modernisation of production processes.
This plan also aims to expand manufacturing systems and enhance the sustainability of the entire industrial ecosystem.
Automobili Lamborghini managing director and CFO Paolo Poma said: “The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands.
“In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders.”
In November 2024, Lamborghini introduced the Urus SE, its first plug-in hybrid electric vehicle (PHEV) in the Super SUV segment, during a launch event in Oceania.
The Urus SE boasts an 800CV hybrid powertrain, optimised aerodynamics, and cutting-edge on-board technology.
