LG Display has commenced mass production of what it claims to be the industry’s first 40-inch Pillar to Pillar (P2P) automotive display.
This move aligns with the company’s efforts to expand production of premium automotive displays to drive the Software-Defined Vehicle (SDV) era.
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Designed to provide a personalised infotainment experience for both drivers and passengers, the P2P display spans the entire width of the dashboard, covering the driver’s and front passenger’s seating area.
The P2P display, which is an ultra-large automotive panel, enables multiple functions to be displayed simultaneously. These include a digital dashboard, navigation, climate control, entertainment, and gaming, without the need for screen transitions.
This feature is intended to improve user convenience and accessibility compared to conventional automotive displays, where essential information may be obscured when switching between functions.
To address driver safety concerns, the display incorporates Switchable Privacy Mode (SPM), a viewing angle control technology developed by LG Display.
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By GlobalDataThis allows the front passenger to watch videos or play games without distracting the driver, as the screen remains invisible from the driver’s seat.
In addition, the display features local dimming technology, which reduces heat generation and power consumption while enhancing energy efficiency—particularly relevant for electric vehicles.
The design also minimises the need for physical buttons, allowing for a more streamlined and digital interface for vehicle control.
The first vehicle set to incorporate LG Display’s 40-inch P2P technology is Sony Honda Mobility’s electric sedan Afeela.
This model integrates Sony’s IT and entertainment technologies with Honda’s automotive expertise, with the ultra-large display expected to enhance AI-driven driver assistance and entertainment functions.
LG Display Auto Business Group head Keuk-sang Kwon said: “Based on our industry-leading proprietary technology, outstanding product competitiveness, and stable supply capabilities, we will continue to present innovative solutions that provide differentiated customer value in the SDV era.”
