
Marelli, a technology provider in the automotive sector, is set to reveal its automotive lighting technology at Auto Shanghai 2025.
At the event, the firm will unveil what it claims to be the world’s first OLED TFT applied to Pixel Rear Lamp as well as Near-Field Ground Projection technology and the Thin Lit Line Headlamp.
The Pixel Rear Lamp incorporates high-resolution display technology into taillights using OLED-TFT technology.
It enables dynamic light communication and personalisation by displaying vehicle status and driving intentions information to other road users through dynamic images, thereby enhancing road safety.
The lamp, which also facilitates seamless vehicle-to-everything (V2X) integration, is said to be more cost-effective than existing miniLED and MicroLED display solutions while delivering “delicate and smooth” dynamic image displays.
Weighing as little as 60gm, the Marelli’s Near-Field Ground Projection technology is designed to project dynamic, colourful symbols onto the ground around the vehicle, creating a 360-degree lighting effect.

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By GlobalDataThe compact and lightweight projection technology improves safety by projecting warning signs and enhances interactions by displaying information such as autonomous driving status and battery levels.
Furthermore, the projection modules can be installed in doors, rearview mirrors, and fenders.
The Thin Lit Line Headlamp features ultra-slim five millimeter (mm) design. Eliminating conventional styling restrictions, its ultra-slim design allows designers to develop unique, futuristic, and personalised vehicle appearances aligned with consumer demands. The headlamp has core features including Adaptive Driving Beam (ADB), turn signals, low beam, and daytime running lights.
The company noted that both the Near-Field Ground Projection module and the Thin Lit Line Headlamp are ready for mass production
Marelli’s Lighting business president Frank Huber said: “We are proud to showcase the world’s first application of an OLED TFT in exterior lighting with our ‘Pixel Rear Lamp,’ at Auto Shanghai.
“Alongside two other outstanding innovations: our ‘Near-Field Ground Projection’ module and ‘Thin Lit Line Headlamp’. These solutions demonstrate our ambition to continue setting trends in the automotive lighting field, aiming to co-create solutions with our customers that enhance and personalise car design and the driving experience, while also increasing safety functions.”
Last week, Marelli announced its plans to showcase its latest advancements in software-defined vehicle (SDV) technologies at Auto Shanghai 2025.