According to a presentation made earlier on 18 September, Ferrari N.V. is charged with doubling pre-tax profit to between 1.8 and 2.0bn euro EBITDA in 2022. CEO Louis Camilleri has also laid out plans for future models, including an update on the SUV project.
The listed firm used the Capital Markets Day held at its Maranello HQ to talk about the cars it is planning to release between now and the end of 2022. Among them are two limited edition models, the single seater Monza SP1 and its dual-seat Monza SP2 equivalent. These will be presented to the public at the Paris motor show in October, with a combined 500 units to be made. The company did not say what the split would be, nor has it announced pricing.
The two Monza supercars, which, incidentally, have the most powerful road car engine in Ferrari’s history (a 603kW/810cv 6,496cc V12), will be the first models for a so-called ‘Icona’ line. This is to be one of four ranges, the others being GT, Sports and Special Series. Examples of GT models will be the replacements for the 488 and 812 plus an additional mid-engined model and the much talked about SUV.
The brand’s first SUV project has the working title of Purosangue (thoroughbred). It will bring with it a ‘front mid-engine’ platform. Ferrari has not stated which other cars will use this architecture. There will also be a new V6 as well as updated versions of the existing V8 and V12 petrol engines. Some of these will be hybrids or plug-in hybrids.
Just as important as what was announced at the Maranello press conference was the silence on certain topics. There was, for example, no update on the electric car which Sergio Marchionne spoke about for the first time at the Detroit auto show only eight months ago. This model is therefore presumed to have been either cancelled or delayed until 2023. Or later. Nor was there any mention of the rumoured ‘Dino’, a circa-150,000 euro sports car.
Ferrari being fixated with maximising profit and return on investment, it is presumed that the unusual and highly risky policy of long model life cycles for its cars will continue. Most cars now stay in production for between eight years and a decade (or longer), with a new name and an extensive facelift at around the four to five-year mark. Rivals such as McLaren, Aston Martin, Lamborghini and Porsche continue to launch new cars at intervals of between four and seven years.
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By GlobalDataFerrari says it will release 15 new or refreshed models between 2019 and the end of 2022. Some of the highlights should be as follows:
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Monza SP1 and SP2 in 2019
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488 successor in 2020
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GTC4Lusso replacement in 2020
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Purosangue SUV in 2020 or 2021
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812 Superfast replacement in 2021
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mid-engined supercar in 2021 or 2022
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Portofino to have a major facelift and a fresh name in 2022
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new line of Icona limited edition models in 2022