Martin Sander has been named the new board member for sales, marketing and after sales at Volkswagen Passenger Cars, effective 1 July.
He replaces Imelda Labbe who is retiring after two years in the role.
Sander is moving from Ford to Wolfsburg and will report directly to Volkswagen CEO Thomas Schaefer.
Sander was most recently chairman of the management board of Ford-Werke and general manager Model e for Ford of Europe. He was responsible for the development of electric vehicles as well as the development of software and services for connected vehicles.
Sander has previously held a number of different management positions at Audi in North America and Europe including heading sales for Europe, Germany, Americas and the UK.
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By GlobalData