Wayne Griffiths, CEO of VW-Group owned brands SEAT and CUPRA, is leaving the company at his own request, effective yesterday March 31, 2025.
Markus Haupt, Executive Vice-president Production & Logistics of SEAT S.A, will assume interim leadership of the company, with a successor to be announced at a later date.
Go deeper with GlobalData
In a statement, SEAT said Griffiths has decided to leave the company to pursue new challenges.
Under Griffiths’ leadership, CUPRA became an independent brand within the Volkswagen Group.
SEAT said a significant milestone during his tenure was the market launch of the brand’s first all-electric model, the CUPRA Born, in 2021. This marked CUPRA’s commitment to sustainable mobility and innovative vehicle concepts.
Thomas Schäfer, Member of the Board of Management of Volkswagen AG, Core Marque Group & CEO of the Volkswagen Marque and Chairman of the Supervisory Board of SEAT and CUPRA, said: “Wayne Griffiths has done a great job in building the CUPRA brand and restructuring the company. His understanding of the brand is remarkable. He is, in the best sense, a true car guy. We thank him for his excellent contribution and wish him all the best for the future.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
