Nissan plans to spend EUR100m on a new strategy to boost its Spanish car sales 60% to 100,000 units in 2010, a company spokeswoman told just-auto.
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The company also reported a 5.75% production hike to 183,000 units at its main factory of Zona Franca in Barcelona last year.
Nissan sold 63,000 vehicles in Spain in 2006, boosted by strong sales of its UK-built Micra supermini and Note compact models.
Under the expansion scheme, dubbed Plan Top 3, Nissan will launch 18 new and upgraded models (mostly passenger cars) in the next three years.
It will also expand its Madrid dealership to 80,000 square metres from 60,000 square metres now, the spokeswoman said.
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By GlobalDataNissan will add 250 workers to increase the dealership sales and repair-shop staff to 600.
“This is an ambitious expansion through which we hope to be the third-fastest growing car brand in Spain,” the spokeswoman commented.
The Top 3 plan also targets 10,000 sales in Portugal in 2010, up from roughly 6,000 last year.
Ivan Castano
