Stellantis said it would introduce a ‘new retailer model’ from mid-2023 onwards “to promote a sustainable distribution model by relying on a performing, efficient and optimised multi-brand distribution network”.
It wants to be top for customer satisfaction in all markets, in products and services, as electrification continues.
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It launched this project in summer 2021 with 50 working groups, bringing together 200 distributors from 10 countries.
“The environmental and regulatory changes are impacting the industry’s distribution model leading the brands’ ranges towards electrification,” the automaker said.
As announced last year, all Stellantis brands collectively target 100% of passenger car battery electric vehicles (BEVs) sales mix in Europe by end of 2030. The company will have BEV only launches in the luxury and premium segments from 2025 and all launches in Europe will be BEVs from 2026.
“Stellantis aims to be at the forefront of the change by allowing its network to adapt with a sufficient time-lead, in an increasingly more competitive context with new entrants,” the automaker said.
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By GlobalData“Stellantis’ vision is to promote a sustainable distribution model and all involved stakeholders will benefit from these changes with the customer experience at the core,” said Uwe Hochgeschurtz, chief operating officer, enlarged Europe.
“Customers will be able to take advantage of a multi brand and multi channel approach with a wider range of services. Retailers will have a new and efficient business model aimed at benefiting from a 14 brand portfolio, creating synergies, optimising distribution costs and offering additional sustainable mobility solutions. Our partners play an important role by being the representatives of our brands in the field.”
Austria, Benelux (Belgium and Luxembourg) and the Netherlands will pilot the change process from July 2023. The rest of Europe, including the UK, will progressively follow.
“The comparative economic simulation with the planned model makes it possible to demonstrate at least an equivalent profitability, if not superior, for our network, while considering an increased assumption of costs by Stellantis and the reduction of exposure to the risks of our distributors,” the automaker said.
