Daimler is optimistic about its sales in Japan despite the country’s scheduled consumption tax hike to 8% from 5% in April next year.

“Based on our very good product portfolio and new cars which are coming next year, you will see growth even under this circumstance,” Joachim Schmidt, senior executive at Mercedes-Benz Cars, told Jiji Press.

Daimler sold about 43,000 vehicles in Japan in January-October this year, up 27% year on year.

Schmidt said fuel cell vehicles, widely seen as “ultimate eco-friendly” automobiles, would need time to be used widely.

“Our technique is very much mature,” he added, highlighting high product prices and uncertainties over infrastructure development as bottlenecks.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now