Toyota Motor Corporation reported an 11% year-on-year rise in global group sales to 1,043,423 vehicles in March 2025, including its Daihatsu and Hino subsidiaries, driven by a 36% rebound in Japan to 208,956 units from depressed level a year earlier, while overseas sales rose by 6% to 834,467 units. Sales in Japan last year were hit by extensive production stoppages at the group’s small car unit Daihatsu due to its safety test rigging scandal.
Toyota confirmed that group global sales in the last financial year (FY2024), from April 2024 to March 2025, fell by 0.7% to 11,010,833 units, with sales in Japan falling by 1.4% to 2,001,636 units while overseas sales were up by just under 2% to 9,009,197 units.
Go deeper with GlobalData
In the first quarter of 2025 the group’s global sales increased by 7.5% to 2,715,384 units, with sales in Japan surging by over 37% to 557,353 units while overseas sales were up by almost 2% to 2,158,031 units.
Global sales of Toyota- and Lexus-branded vehicles increased by 4.8% to 2,515,791 units in the first quarter of 2025, with sales in Japan rising by 18% to 414,158 units, while overseas sales rose by 2.5% to 2,101,633 units. Sales in North America were slightly higher at 659,585 units, while sales in Latin America (excluding Mexico) rose by 9.5% to 116,887 units, and in Asia (excluding Japan) sales rose by 3.7% to 738,862 units. In Europe sales declined by 0.5% to 308,271 units.
Toyota and Lexus reported a 21% rise in global sales of electrified vehicles to 1,232,927 units in the first quarter of 2025, accounting for 45% of total sales. Sales of battery electric vehicles (BEVs) rose by 15% to 34,730 units, which were almost entirely delivered to overseas clients, while sales of hybrid electric vehicles (HEVs) rose by 19% to 1,111,815 units.
Daihatsu’s global sales rebounded by 80% to 169,843 units year-to-date following last year’s production stoppages, with sales in Japan surging by 173% to 132,774 units while overseas sales plunged by 25% to 37,069 units.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe group’s commercial vehicle unit, Hino Motors, reported a 1.7% drop in global sales to 29,750 units in this period, with sales in Japan rising by 1.8% to 10,421 units while overseas sales fell by 3.5% to 19,329 units.
