Toyota in North America is creating a new CASE (Connectivity, Autonomous, Sharing and Electrification) 'pillar' to coordinate activities in fast-moving advanced technology areas and new industry business models.

It says vehicle connectivity, electrification, new forms of mobility and mobility services, and autonomous driving technologies are driving new opportunities.

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With an eye on enabling agility and scale, TMNA is creating a new 'Digital Transformation and Mobility' pillar, which will be led by newly appointed chief digital officer Zack Hicks. Hicks will report directly to TMNA CEO Jim Lentz. Hicks also will continue in his role as president and CEO of Toyota Connected.

Effective 2 April, functions reporting to Digital Transformation and Mobility will include:

  • Information Services, led in the interim by TMNA chief information officer Zack Hicks
  • Connected Technologies, led by vice president Steve Basra
  • Future Mobility Business Group, led by Group vice president Chris Tinto

The teams will focus on areas such as shared mobility, connectivity services and over-the-air feature upgrades to identify new business models and future opportunities.

"Digital Transformation and Mobility brings together three integrated teams who can focus on new business innovation, voice of customer excellence and digital product development," Hicks said.

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"As Toyota transitions from a traditional car company into a global mobility company, we are focused on how we can better suit our customers' needs now and in the future," said TMNA CEO Jim Lentz. "Bringing these mobility functions together under Zack's leadership gives us the ability to collaborate in unprecedented new ways."