Mazda UK plans on completing installations of the brand’s new visual identity at 80% of its 136 outlets by next March.
Managing director Jeremy Thomson said he saw this as a great endorsement of the automaker with dealers investing in the brand.
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“The new look has great kerb appeal and is very cost effective,” he claimed.
Dealer group Lifestyle’s Mazda brand manager, Mark Spowage, described it as refreshing to have a more upmarket ‘look and feel’ with customers reacting very positively.
The group has just completed purpose-built Ford and Mazda showrooms in Horsham, Sussex, and is about to install the new look at its Gatwick outlet. Spowage is enthusiastic about the new look, noting in particular how much better the lighting is than in other franchise showrooms.
The new look, which was pioneered in the UK as part of a European-wide project, comes as Mazda experiences sales growth of 20 per cent.
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By GlobalData“The product we have now is fantastic and we’re really looking forward to next year which will be the busiest year ever for Mazda,” said Spowage. “It’s green lights all the way.”
The sales increase – from 25,000 just a couple of years ago to more than 37,500 this year – comes from a more streamlined and profitable dealer network.
“It means more cars sold through existing outlets which is helping dealer profitability and reinforcing our position as the franchise of choice for those dealers who want to expand their portfolio,” said Thomson.
