Volkswagen Group UK (VWG) and integrated IT and digital marketing supplier CDK Global have signed what they claim is the largest ever DMS (dealer management system) agreement ever seen in the UK.
Pilot sites will run the system from the end of this year to mid-2016 and roll-out will then start to the group’s 700 UK dealerships. The partnership will see VW Group UK recommend Core Drive, CDK Global’s fully integrated DMS, to every dealership across its passenger cars, VW commercial vehicles, Audi, Seat and Škoda dealer networks.
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In a joint statement, the two companies said the long term collaborative agreement came after VW reviewed its DMS and identified the need for greater flexibility within a universal software package. CDK’s DMS is adaptable and allows bespoke customer intelligence to be used as required by individual brands across dealer networks, improving customer relations and enhancing longer-term loyalty.
