Daimler Trucks North America has established a new light commercial vehicle team, combining the Sterling Truck Corporation Class 3-5 lines and Mitsubishi Fuso brand low cab-over engine (LCOE) operations in North America.
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The new light commercial vehicle operation is based in Redford, Michigan, and will focus on sales, marketing, product strategy and distribution of the Sterling 360 and Bullet and Mitsubishi Fuso Class 3-7 LCOE trucks.
“This alignment allows Mitsubishi Fuso to take full advantage of the resources and synergies that come with being associated with the largest truck manufacturer in North America,” DTNA said.
“This business model, which leverages DTNA’s extensive capabilities and expertise, is consistent with other Daimler units globally,” said CEO Chris Patterson. “With its considerable resources and expanded coverage, this new team will strengthen DTNA’s presence in the growing light commercial vehicle market in North America.”
The new light commercial vehicle group will be responsible for developing business with nearly 400 dealers: those that represent the Mitsubishi Fuso brand and the Sterling dealers that sell the 360 and Bullet. A strong brand focus and respective dealer networks will be maintained.
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By GlobalDataMatthew Stevenson, formerly director of the Sterling light commercial vehicle group, will head up the new team.
The deal does not include the Dodge and Freightliner-branded versions of the Mercedes-Benz Sprinter line sold in the US, which are handled separately by Chrysler.
