AutoTrader.com, which claims to be the world’s largest automotive marketplace, achieved the highest overall satisfaction among used vehicle independent sites in the latest JD Power Online Buying Services Study. The company received the highest scores for overall satisfaction, business generation, dealer support/service and transmission of leads and advertising.
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According to the study, AutoTrader.com delivers more used-vehicle leads per dealer than its competitors and also delivers more used vehicle sales per dealer than its competitors. With the highest monthly used leads per dealer (33) and a 22% close ratio, it delivers 13% of its dealers’ total used-vehicle sales. AutoTrader.com also received highest scores in 13 out of 15 dealer satisfaction attributes.
