Newgen Results Corp. (Nasdaq:NWGN), a leading provider of Customer Relationship Management (CRM) technology for the service sector of the U.S. retail automotive industry, today announced that it has teamed with Kia Motors America to enhance customer retention and brand loyalty strategies with consumers at the dealership level. Under the exclusive agreement, Newgen will provide its RESULTS CRM system to Kia’s 570 dealerships nationwide in an effort to maximize repeat visits for service, maintenance and/or the purchase of used or new cars.
RESULTS, which combines direct mail and customer teleservice to strengthen customer retention, will replace mail-only service reminders provided to Kia by Computer Care, a division of ADP Dealer Services that Newgen acquired in November 1999. Kia is the first manufacturer relationship from the Computer Care acquisition to modify its initiative so that its dealers can benefit from RESULTS.
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“In today’s competitive marketplace, CRM is the most cost effective way to keep customers coming back to a Kia dealership for service and new car sales,” said Lloyd Law, manager, Fixed Operations Marketing and Training for Kia. “Newgen’s comprehensive system that uses both direct mail promotion and teleservice techniques will help us support dealers in building strong brand loyalty with their service customers.”
A veteran in providing CRM services for the automotive industry, more than 5,000 dealerships and 11 automotive manufacturers use Newgen’s CRM and e-CRM techniques to generate loyal customer relationships, increase brand loyalty and encourage repeat visits to a local dealership for service and maintenance. These include Ford, Mitsubishi, Saab, Volvo, Audi, BMW, Volkswagen, Jaguar, Infiniti plus AutoNation and CarMax Auto Superstores.
“Auto dealers and manufacturers understand the value of building closer relationships with customers,” said Gerald Benowitz, president and CEO of Newgen Results Corp. “Newgen’s CRM technologies maximize automotive customer retention activities by combining traditional and teleservice efforts, helping these organizations bring customers back to dealerships time and time again.”
Benefits of Using Newgen CRM Initiatives
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By GlobalDataThe combination of direct mail and teleservice programs gives automotive manufacturers and dealers a powerful tool to enhance customer retention efforts:
— On average, dealers earn $9 of gross profit for every $1 spent on
Newgen’s services.
— Twice as many customers visit a dealership when solicited by
Newgen.
— Newgen-solicited customers visit a dealership three times as often
as unsolicited customers.
— Newgen-solicited customers spend 2.5 times more money than
unsolicited customers.
— Newgen-solicited customers are three times more likely to purchase
a new vehicle from the dealership.
Newgen’s RESULTS customer relationship management system employs a unique closed-loop strategy that starts when a customer makes a purchase and extends through the entire ownership cycle of service/warranty to the next purchase. RESULTS sophisticated system of service reminders includes direct mail and telephone contact focused on the most active customers.
About Newgen Results Corp.
Newgen Results Corp. is a leading business-to-business application service provider specializing in customer-relationship management (CRM) and e-CRM for the automotive industry. The company combines marketing and customer retention with an in-depth knowledge of service department operations to deliver highly targeted and customized solutions to the automotive community. Newgen currently supports more than 5,000 auto dealerships nationwide and maintains relationships with leading automotive companies and dealers groups including Audi, BMW, Ford, General Motors, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Saab, Volkswagen, Volvo, plus AutoNation and CarMax Auto Superstores. For more information, call 800/7NEWGEN or visit www.ngresults.com.
About Kia Motors America
Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea. Kia sells its Sephia compact sedan, Sportage sport-utility vehicle and Sportage 2-Door Convertible at more than 570 dealerships throughout the U.S.A.
This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about the benefits of new and existing products and business relationships. Such statements are only predictions and the company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include but are not limited to the Company’s ability to satisfy Kia and its dealerships, rapidly changing product requirements, the ability of the Company to develop and market new products, and the introduction of new products by competitors of the company. These factors and others are more fully discussed under the heading “Risk Factors” and elsewhere in Newgen’s Registration Statement on Form S-1 (No. 333-62703) and in the Company’s most recently filed quarterly report on form 10-Q, each as filed with the Securities and Exchange Commission.
