The Frankfurt Motor Show's future in its current form is reportedly being questioned by traditional vehicle manufacturer participants – many of whom reduced their IAA spending budgets this year or chose not to attend at all.
A report in German newspaper Handelsblatt suggests that there is considerable criticism from manufacturers of both the format and venue for Europe's biggest car show. The report also said that the show's future will be discussed by organiser VDA and representatives of vehicle manufacturers at a meeting this week.
Go deeper with GlobalData
According to Handelsblatt, the number of IAA exhibitors fell this year by 20% to around 800 and exhibition space decreased by 16% to 168,000 square meters.
Many vehicle manufacturers are slashing car show marketing budgets and preferring to create their own events instead. There are also suggestions that the format of the event with the traditional exhibition stand is increasingly outdated, with future mobility trends and advanced technologies becoming increasingly more important than the car models themselves.
However, the report also noted that the IAA exhibition organisers pointed to the advantages of Messe Frankfurt's show location, large grounds and good transport links as important factors in its favour.
The report also said that other locations in Germany for a future 'mobility event' could also be considered.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataOur Frankfurt Motor Show coverage
